Spirit Wholesale ApS was established in the spring of 2001 and is run today by the couple Ginnie Nørskov and Claus Rasmussen. It is a Danish-owned company that manufactures and markets baby and children’s clothing for age groups 0-8 under the ME TOO label. Since its launch, the company has grown rapidly and is widely represented today in both Europe and the United States.

ME TOO is based in a charming old half-timbered farmhouse in beautiful surroundings on the outskirts of Vejle, Denmark. Here the innovation, design and administrative work take place. And in these impressive surroundings, 40 ME TOO staff members, not including a number of foreign agents, put their skills to work to realise the concept behind ME TOO.

 

ME TOO is a tremendous success story, and behind the name are collections centred around age groups 0-8, divided into three strong and independent groups of collections. Today these groups – Baby, Mini and Bambino – are traded in 12 countries and represented in nearly 1,400 stores around the world.

 

The label’s success is based on strong international design, innovation, sense for detail and colour, as well as a high level of quality, combined with sheer hard work. ME TOO’s remarkable ability to interpret fashion trends and bring them to life in children’s clothing underscores ME TOO’s uniqueness, strength and development potential in all markets. ME TOO is designed for “small kids who care what to wear”.
 
In spring 09 Spirit Wholesale ApS launched a new brand for age groups 8-14 under the NEXT LEVEL label. Visit NEXT LEVELs website www.nextleveldenim.com